Roy Ferman, the founder and CEO of Seek Capital, has been making headlines—but not for the reasons he’d prefer. The Federal Trade Commission (FTC) has recently taken decisive action against Seek Capital, alleging the company operated a fraudulent business financing scheme that drained small business owners of millions. While the accusations paint a grim picture of deceit and exploitation, a deeper look into Roy Ferman’s strategies for credibility and influence raises more questions about his practices.
The FTC Investigation: What Happened?
According to the FTC’s press release, Seek Capital is accused of operating a scheme that misled small businesses, costing them $37 million in upfront fees for promised loans that were never delivered. Small business owners, lured in by these assurances, ended up losing significant sums with little to no financial help delivered.
The FTC highlighted that Seek Capital employed deceptive practices, including misrepresenting their services and failing to provide refunds when requested. This investigation sheds light on how vulnerable entrepreneurs became victims of a well-oiled marketing machine.
The Credibility Play: Paid Media Mentions

To bolster his image, Roy Ferman has strategically invested in paid media mentions. A prime example is his feature in VoyageLA, where he discusses his entrepreneurial journey and the so-called success of Seek Capital. While articles like these give the impression of credibility and authority, their promotional nature raises concerns about transparency and authenticity.
VoyageLA is a popular name in the PR space, this publication’s posts are sold in the range of $100-200 with little to no mention of any promotional status.
Such media placements are often used by individuals looking to control their public narrative, which now seems especially relevant given the serious accusations Ferman and his company are facing.
Seek Capital’s Inc. 5000 Recognition: An Achievement or a Smokescreen?
Seek Capital has also been recognized on the Inc. 5000 list, a badge of honor for fast-growing private companies. While this accolade may initially seem impressive, it primarily reflects revenue growth, not ethical practices. The FTC allegations bring this recognition into question: Was Seek Capital’s growth fueled by legitimate business practices, or was it the result of exploiting small businesses under the guise of financial support?
The Compliance Webinar: Irony at Its Best?
In a curious twist, Roy Ferman even participated in a compliance webinar, discussing how Seek Capital “nails compliance.” This collaboration now feels ironic, given the FTC’s claims of non-compliance and outright deception.
While webinars like these are often aimed at demonstrating expertise, they can also serve as a façade to mask deeper issues. It’s worth questioning whether this event was part of a broader strategy to divert attention from the company’s questionable operations.
The Bigger Picture: What This Means for Small Business Owners
Roy Ferman’s case is a cautionary tale for entrepreneurs and small business owners. It underscores the importance of due diligence when seeking financial support, especially from companies that demand upfront fees or promise guaranteed outcomes.
Seek Capital’s alleged fraudulent practices highlight the risks of trusting glossy PR, Inc. accolades, and polished webinars without digging deeper into a company’s track record.
Who is Roy Ferman?
Roy Ferman is the founder and CEO of Seek Capital, based in Los Angeles, CA.
What has the FTC accused Roy Ferman’s Seek Capital of?
The FTC alleges that Seek Capital engaged in deceptive practices, misleading small business owners with false promises of funding and charging significant upfront fees without delivering the promised services.
Are the allegations against Roy Ferman proven?
The FTC’s investigation is ongoing, and no final judgments have been made. However, the detailed allegations are serious and suggest a pattern of misconduct.
What should small business owners do to avoid scams like this?
Entrepreneurs should thoroughly research financing companies, check reviews from credible sources, and avoid paying significant upfront fees without verified guarantees of service.
[…] By critically examining such cases, the public and stakeholders can foster a more transparent, equitable, and impactful entrepreneurial ecosystem—one where true innovation takes center stage over well-funded PR campaigns. Read our investigation on how FTC busted Roy Ferman’s Seek Capital for a $37 million Fraud. […]